Meta Ads Services (Facebook & Instagram Ads)
We create high-converting Meta (Facebook & Instagram) ad campaigns to help businesses grow profitably.
Campaign Types We Excel At
Lead Generation Ads
- Capture high-quality leads directly from Facebook & Instagram.
- Seamless lead forms that integrate with your CRM.
- AI-driven audience targeting for the lowest CPL.
Sales Conversion Ads (E-commerce & DTC Brands)
- Drive online store sales with personalized product ads.
- Dynamic ads that adjust based on user interest & behavior.
- Advanced retargeting & upselling for increased order value.
Engagement & Brand Awareness Ads
- Increase followers, engagement & social proof.
- Perfect for product launches, brand campaigns, and event promotions.
- Carousel, video, and interactive ad formats to boost engagement.
Retargeting & Lookalike Audience Ads
- Retarget website visitors who didn’t convert.
- Create Lookalike Audiences to reach similar high-value prospects.
- Perfect for scaling revenue with precision targeting.
Messenger & WhatsApp Ads
- Direct lead generation via Facebook Messenger & WhatsApp.
- Automated chatbots for instant customer interactions.
- Convert inquiries into sales with personalized conversations.
Meta Ads Case Study
Scaling a Diverse Online Course Business with a Full-Funnel Meta Ads Strategy
Client Overview
Our client is a leading provider of diverse online learning programs, offering certifications across corporate, coaching, teaching, and wellness domains. While they had a healthy marketing budget and a strong content foundation, they struggled for over a year to find the right partner to scale their paid ad efforts.
The Results (Sept 2024 – Mar 2025)
Total Leads Generated:
15,637
Total Ad Spend
₹12,45,092
Average Lead Value
₹680
Total Revenue Generated
₹1,06,33,160
Overall ROAS
854%
Lead quality and conversion rates improved steadily month-over-month as both new and older leads started converting.
Why Choose Exponentials for Meta Ads
Audience Precision
We go beyond audience interests to create lookalike audiences and retargeting segments that convert.
Creative That Converts
We craft scroll-stopping visuals and messaging designed for Meta's ad environment.
Lead-Driven Strategy
Whether it’s form fills or WhatsApp inquiries, we focus on capturing high-quality, high-intent leads.
Multi-Ad Format Expertise
Carousel, video, dynamic product ads, Messenger—our strategies use the right format for the right objective.
Continuous Testing & Scaling
From A/B testing to campaign scaling, we ensure every ad set performs at its peak.
End-to-End Funnel Integration
We connect your Meta Ads to your landing pages, CRM, and retargeting stack for a seamless conversion path.
Client Testimonials
Mr. Sawai Dan
Owner of Real Desert Man Safari, Jaislamer
We had never run ads before and mostly got bookings through word of mouth. After Exponentials started our Google Ads, we started getting regular leads every day. They really understood our business and set up everything properly. The best part is, they kept improving the results month after month. We’ve seen a big boost in bookings, and I’m happy with how things are going.
Mr. Saurabh Bhadoriya
Owner of Book My Farmhouse, A Farmhouse Rental Company in Noida
We honestly didn’t expect results like this in the first month itself. Before working with Exponentials, we struggled to generate good leads and had no clear direction for marketing. Their team set everything up perfectly, understood our business, and started delivering leads right away. The best part is how quickly they kept improving things, our lead cost dropped week after week, and now we’re not just getting inquiries but confirmed bookings too. We’re finally seeing our business move in the right direction.
Mr. Rajendra Raj Sharma
Owner of 2X Capital, Motilal Oswal’s Equity Investment & Advisory Partner in Mumbai
It’s been a great experience working with Exponentials. Ever since we started, we’ve been getting regular calls and WhatsApp inquiries from people genuinely interested in our portfolio management services. It’s made a big difference for our business because earlier it was tough to reach new people. Their team has handled everything well and the results have been improving regularly.
Our Meta Ads Process
Audience Research
We define your ideal customer using demographic, interest, and behavior insights.
Creative Strategy
Based on your goals, we design image, video, and carousel ads tailored to each funnel stage
Campaign Structuring
Separate ad sets for cold, warm, and hot audiences for efficient budget use and control.
Lead Form & Messenger Setup
We optimize Meta’s native lead tools or direct traffic to high-converting landing pages
Retargeting & Lookalikes
Re-engage past visitors and target new users who mirror your best customers.
Performance Monitoring
Weekly analysis, scaling what works, pausing what doesn’t, and evolving strategy based on results.
Frequently Asked Questions
Meta Ads allow you to reach highly targeted audiences at scale-great for lead generation, brand awareness, or product sales.
We manage lead generation, sales conversion, remarketing, carousel ads, video ads, and WhatsApp/Messenger campaigns.
We use interest-based targeting, custom audiences, and lookalike audiences to reach people most likely to engage or buy.
Most clients see solid traction with ₹20,000–₹50,000/month, but we scale based on your goals and performance.
We focus on conversions, not vanity metrics. Our goal is to drive real leads and sales, not just likes or clicks.
Yes! Running both in parallel can help you dominate the customer journey-from search intent to social discovery and retargeting.
We continuously monitor campaigns and make optimizations daily or weekly, depending on performance trends and budget size.
We focus on metrics like cost per lead (CPL), return on ad spend (ROAS), conversion rates, and customer lifetime value (CLV) to ensure sustainable growth.
Want to Turn Clicks Into Customers with Meta Ads?
Get expert-driven Facebook & Instagram campaigns that actually convert.