Case Study
How BookMyFarmhouse Achieved 478% ROAS in Just 30 Days of Google Ads
Client Overview
BookMyFarmhouse is a newly launched online platform that helps users rent private farmhouses in the Noida region for parties, stays, and group events. Prior to working with us, they had no paid ads experience and were struggling to generate quality leads through organic and traditional marketing efforts. With only two properties listed, the business was focused more on survival than scale.
The Challenge
With low visibility and no proven lead generation strategy, the business needed to build demand from the ground up. Their primary challenge was reaching people actively looking for farmhouse rentals in Noida, without wasting ad spend on irrelevant traffic. They had no conversion tracking, no audience insights, and no tested messaging strategy. Generating high-intent, local leads was their make-or-break objective.
The Solution
We started with a local, conversion-focused Search campaign, designed to capture bottom-of-the-funnel traffic. Here’s what we implemented:
- Conducted keyword research focused on local, high-intent terms like “farmhouse for rent in Noida,” “party farmhouse Noida,” etc.
- Segregated keywords into themed ad groups to align copy with user intent.
- Wrote and tested multiple ad copies and responsive search ads to match different booking scenarios (overnight, events, private parties).
- Set up conversion tracking and defined custom conversion actions to measure lead form completions and WhatsApp clicks.
- Created audience signals and geo-filters to restrict targeting to high-potential users within and around Noida.
- Launched with a Maximize Conversions bidding strategy and began weekly optimization based on keyword performance and sales feedback.
The Results (25th March – 24th April 2025)
Leads Generated:
906
Total Spend
₹31,356
Cost Per Lead
₹34.61
Reported Orders
90 (15% conversion rate)
Revenue Generated
₹1,50,000 (₹10,000 Average Order Value)
ROAS:
478%
The campaign started strong and improved week over week through continuous refinements in targeting, ad copy, and keyword structure.
Week-by-Week Performance Growth
| Week | Leads | Cost/Lead (₹) |
|---|---|---|
| Week 1 | 55 | ₹127.27 |
| Week 2 | 223 | ₹37.70 |
| Week 3 | 316 | ₹27.13 |
| Week 4 | 312 | ₹23.65 |
Scroll the table above to view more information
By the end of the first month, the campaign was delivering 5x more leads at less than 1/5th the cost per lead compared to Week 1, clearly demonstrating the impact of technical and creative optimization.
Screenshots
Key Learnings
For a hyper-local service like this, intent alignment and geographic precision are non-negotiables. The biggest wins came from structuring keyword groups around booking behaviors and constantly iterating based on live performance data and feedback from the sales team. It also reinforced how impactful even a single well-built Search campaign can be when executed with clarity and feedback loops.
What’s Next?
Now that the campaign is profitable and the business is booking regularly, BookMyFarmhouse is expanding its listings to include more properties. As they scale, we’ll be introducing Performance Max campaigns, remarketing flows, and seasonal promotions to drive bookings even faster. With a strong base in place, the next goal is to double the lead volume while maintaining ROAS.
Industries Like This We Can Help
- Event Spaces
- Hospitality Startups
- Local Experience Platforms
- Travel & Leisure Services
Mr. Saurabh Bhadoriya
Owner of Book My Farmhouse
We honestly didn’t expect results like this in the first month itself. Before working with Exponentials, we struggled to generate good leads and had no clear direction for marketing. Their team set everything up perfectly, understood our business, and started delivering leads right away. The best part is how quickly they kept improving things, our lead cost dropped week after week, and now we’re not just getting inquiries but confirmed bookings too. We’re finally seeing our business move in the right direction.
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