Case Study
How Real Desert Man Safari Generated 1,026 Leads and Achieved 1,705% ROAS in 6 Months
Client Overview
Real Desert Man Safari is a camel safari and desert tour company based in Jaisalmer, Rajasthan. Before partnering with us, their business relied solely on organic traffic and word of mouth.
The Challenge
Despite offering high-quality desert experiences, the business struggled to attract new bookings online consistently. They had no prior experience with paid ads and were missing out on a huge chunk of demand from tourists searching for desert safaris.
The Solution
We launched a full-funnel Google Ads strategy, focusing on both visibility and conversion optimization:
- Created Search campaigns targeting high-intent keywords for people searching desert tours in Jaisalmer.
- Segmented keywords into themed ad groups and wrote customized ad copies based on user intent.
- Switched from Maximize Conversions to Maximize Conversion Value bidding as performance improved.
- Regularly reviewed performance and adjusted Target ROAS to improve campaign efficiency.
- Utilized campaign data to refine targeting and expand reach once we had enough conversion history.
The Results (Oct 2024 – Mar 2025)
Total Leads
1,026
Ad Spend
₹88,026
Revenue per Lead (estimated)
₹1,600
Total Revenue Generated
₹16,42,503
Overall ROAS
1705%
March 2025 ROAS
2395%
This growth was made possible through continuous optimization, strategic bid adjustments, and a focus on ad relevance.
Before & After Snapshot
| Metric | Before Working With Us | After 6 Months With Us |
|---|---|---|
| Total Leads | 0 | 1,026 |
| Digital Ad Spend | ₹0 | ₹1,50,000 total |
| Total Revenue | ₹0 | ₹16,42,503 |
| Monthly ROAS | 0 | 1705%; Peaked at 2395% |
Scroll the table above to view more information
Screenshots
Key Learnings
For a business like this, intent-driven targeting and local relevance were key. The biggest wins came from structuring campaigns properly, refining bidding strategies, and continuously improving based on data. With the right foundation, even a local service business can scale predictably through paid ads.
What’s Next?
With performance now consistent, we’re focused on scaling during peak travel seasons, testing creative variations, and launching remarketing to bring back missed opportunities. The goal: more leads, stronger conversion rates, and higher returns without increasing ad spend.
Industries Like This We Can Help
- Tourism
- Local Experiences
- Travel Agencies
- Adventure Operators
Testimonial of Mr. Sawai Dan
Owner of Real Desert Man Safari
We had never run ads before and mostly got bookings through word of mouth. After Exponentials started our Google Ads, we started getting regular leads every day. They really understood our business and set up everything properly. The best part is, they kept improving the results month after month. We’ve seen a big boost in bookings, and I’m happy with how things are going.
Your Business Could Be Our Next Success Story!
Want to see similar results for your business? Let’s build a winning ad strategy for you!